About this course
Local businesses are moving online faster than trained people are available. This four-month course teaches you to run the whole cycle: build a presence, design the creatives, get found on Google and measure what works.
Syllabus
- Fundamentals of digital marketing and the customer journey
- Designing skills using Photoshop and Canva
- Search Engine Optimization - on-page, off-page and local SEO
- Google Analytics - traffic, behaviour and conversion reports
- Social Media Optimization - Instagram, Facebook, WhatsApp Business
- Blog and website setup using Wix
- Google Business Profile and local listing management
What you will be able to do
- Rank a local business on Google Search and Maps
- Design scroll-stopping social media creatives
- Read analytics reports and act on them
- Take on freelance clients or manage a company’s marketing
Your path after this course
Start here Beginner to Intermediate First module: Fundamentals of digital marketing and the customer journey. 7 hands-on lab modules in all.
After 4 Months Rank a local business on Google Search and Maps Assessed on practical lab work, then certified.
Job roles Digital Marketing Executive, SEO Executive Social Media Manager, Freelance Marketer - in and around Kundapura.
Who can join: PUC / Degree students, business owners and job seekers.
